Road Safety Awareness — 3‑Month Social Media Campaign Plan

Client: Mr. Nagpal  •  Prepared by Step Ahead Films

Format: Interactive HTML

Campaign Setup

Tip: Use Ctrl+F to find anything
Campaign Name: One Mistake, No Replay
Positioning Line (every post): “A public safety initiative by Mr. Nagpal.”
Execution Partner: Step Ahead Films
Primary GoalEmotional awareness → behaviour change → movement
PR Goal (Mr. Nagpal)Trusted “safety-first” association
Weekly Output6–7 posts/week: reels + posters + carousel + community
Core CTAHelmet, seatbelt, no phone, no drunk driving, slow down

Branding Rules (Mr. Nagpal)

PR visibility everywhere, without looking like an ad.

Quick Planner

Saved locally in your browser only (no server).

Search the Plan

Search highlights matching cards.

3‑Month Plan — Week-by-Week (Client integrated)

Mr. Nagpal PR baked into every asset
Posting rhythm: Mon Emotional Reel • Tue Poster • Wed Behaviour Reel • Thu Testimonial/Story • Fri High‑impact Reel • Sat Community/Challenge • Sun Emotional Poster
MONTH 1 — AWARENESS: “It can happen to anyone.”Weeks 1–4

Week 1 — “It can happen to anyone.”

ReelMr. Nagpal end-frame line

Micro‑story: Mother waiting at dinner table → clock ticks → phone rings → fade to black.
End frame: “One Mistake, No Replay — A public safety initiative by Mr. Nagpal.”

Checklist: Script ✓ Shoot ✓ Edit ✓ End-frame ✓ Upload
PosterFooter: Mr. Nagpal

AI Poster: Empty child shoes near zebra crossing.
Footer: “A road safety message by Mr. Nagpal.”

Checklist: Prompt ✓ Generate ✓ Footer ✓ Publish
ReelMr. Nagpal CTA

Micro‑story: Rider holds helmet but doesn’t wear → “Just 2 minutes” → freeze frame.
Caption close: Rotate using the dropdown.

Checklist: Hook ✓ Freeze ✓ Text ✓ End frame ✓ Publish

Week 2 — “Carelessness steals futures.” (Signature Film Week)

ReelMr. Nagpal end-frame

Reel: Driver checks phone → split screen child crossing → blackout.
Line: “Text later. Reach home.”

Checklist: Script ✓ Edit ✓ Publish
PosterFooter branding

Poster: Cracked phone showing accident reflection.
Footer: “A public safety initiative by Mr. Nagpal.”

Checklist: Generate ✓ Footer ✓ Publish
Signature FilmEnd frame only

Film (40–45 sec): “Future disappears” montage (birthday, wedding, parents).
End frame: “Supported by Mr. Nagpal — One Mistake, No Replay.”

Checklist: Storyboard ✓ VO ✓ Edit ✓ Publish ✓ Repost

Week 3 — “The pain is permanent.”

ReelMr. Nagpal end-frame

Reel: Old parents waiting at gate → shadows lengthen → phone buzz → fade.
Text: “Someone’s whole world is waiting.”

Checklist: Shoot ✓ Edit ✓ End frame ✓ Publish
PosterFooter branding

Poster: Broken helmet split in two.
Line: “Pick your destiny.”
Footer: “Mr. Nagpal’s road safety message.”

Checklist: Generate ✓ Layout ✓ Publish

Week 4 — Challenge Launch + Mr. Nagpal Message #1

Client MessageMr. Nagpal on-camera

Mr. Nagpal (20–25 sec): humble, service-first.
Key line: “If this saves even one life, it’s worth it.”

Checklist: Script ✓ Shoot ✓ Edit ✓ Publish
Reel#StrapInForLife by Mr. Nagpal

Challenge: 2‑sec clip wearing helmet/seatbelt, tag 3 friends.
Hashtags: #StrapInForLife #OneMistakeNoReplay

Checklist: Template ✓ Post ✓ Story highlights ✓ Repost UGC
MONTH 2 — BEHAVIOUR CHANGE: “Small habits. Permanent damage.”Weeks 5–8

Week 5 — Overspeeding kills (without warning)

ReelMr. Nagpal caption close

Reel: POV speed + sudden obstacle → freeze → “2 minutes saved. 20 years lost.”

Checklist: Hook ✓ Freeze ✓ End frame ✓ Publish
PosterFooter

Poster: Speedometer needle + heartbeat line.
Footer: “Road safety initiative by Mr. Nagpal.”

Checklist: Generate ✓ Publish

Week 6 — Phone distraction (the quiet killer)

ReelMr. Nagpal end-frame

Reel: Notification pop → 2‑sec glance → blackout.
Line: “Your text can wait. Your life can’t.”

Checklist: Script ✓ Edit ✓ Publish
CarouselBrand on last slide

Carousel: “5 seconds that change everything” (phone, speed, drunk, helmet, seatbelt).
Last slide: Mr. Nagpal initiative + CTA.

Checklist: Design ✓ Copy ✓ Publish ✓ Pin

Week 7 — Survivor Stories + Mr. Nagpal Message #2

TestimonialMr. Nagpal end-line

Story: Survivor/doctor/ambulance driver (30–45 sec).
Close: “A public safety message by Mr. Nagpal.”

Checklist: Speaker ✓ Record ✓ Edit ✓ Publish
Client MessageMr. Nagpal on-camera

Mr. Nagpal (20–30 sec): “We don’t want fear. We want you home.”

Checklist: Script ✓ Shoot ✓ Publish

Week 8 — Responsibility + Good Driver Hero Series

ReelMr. Nagpal caption close

Reel: “Good driver = real hero” (buckles up, gives way to ambulance).
CTA: “Be the driver your family trusts.”

Checklist: Shoot ✓ Edit ✓ Publish
PosterFooter

Poster: Helmet as a crown.
Line: “Real heroes wear helmets.”

Checklist: Generate ✓ Publish
MONTH 3 — MOVEMENT: “Someone is waiting for you.”Weeks 9–12

Week 9 — Someone is waiting

ReelMr. Nagpal end-frame

Reel: Child draws “Papa come home soon” → risky driving → freeze.
Close: “Drive like someone is waiting.”

Checklist: Script ✓ Shoot ✓ Edit ✓ Publish
PosterFooter

Poster: Empty slippers at door, warm light inside house.
Footer: Mr. Nagpal initiative.

Checklist: Generate ✓ Publish

Week 10 — Two endings (choose yours)

ReelMr. Nagpal caption close

Reel: Split ending: buckled + slow = arrive; fast + phone = blackout.
CTA: “Choose life.”

Checklist: Shoot ✓ Edit ✓ Publish
PosterFooter

Poster: Seatbelt shaped as infinity symbol.
Line: “Buckle up. Always.”

Checklist: Generate ✓ Publish

Week 11 — Civic responsibility (ambulance & lane discipline)

ReelMr. Nagpal end-line

Reel: Ambulance stuck because lane is blocked → timer → blackout.
Text: “Give way. Save a life.”

Checklist: Edit ✓ Publish ✓ Pin
CarouselLast slide branding

Carousel: “5 rules of a responsible driver”.
Last slide: Mr. Nagpal initiative + pledge.

Checklist: Design ✓ Publish

Week 12 — Grand Finale + Mr. Nagpal Message #3

Final FilmBranding only on end frame

Final Film (60 sec): Montage: best moments + UGC + survivor quotes + kids’ voices.
End frame: “A Road Safety Movement by Mr. Nagpal.”

Checklist: Collect clips ✓ Edit ✓ Publish ✓ PR outreach
Client MessageMr. Nagpal on-camera

Mr. Nagpal closing (20–25 sec): gratitude + humility.
Key line: “If this helped even one family, it was worth it.”

Checklist: Script ✓ Shoot ✓ Publish
PosterFooter

Poster series: “Thank you for caring” + pledge recap.
Footer: Mr. Nagpal initiative.

Checklist: Create ✓ Publish ✓ Highlight

Ready-to-use Caption Templates (with Mr. Nagpal PR)

Reel CaptionSoft PR

Template:
“It only takes 2 seconds to change everything. Keep your eyes on the road. Save your future.
— A public safety message by Mr. Nagpal”

Poster CaptionSoft PR

Template:
“Someone is waiting for you. Drive slow. Drive safe. Arrive alive.
— Road safety initiative by Mr. Nagpal”